Wimbledon, the iconic tennis tournament, is not just about the thrilling matches and the roar of the crowd. It's also a celebration of style, tradition, and the finer things in life. As the 2026 edition approaches, it's time to dive into the fashion, food, and festivities that make this event so special. But before we get to the strawberries and cream, let's explore the unique experiences and must-have items that will define this Wimbledon season.
A Tennis-Themed Feast
The culinary world is getting in on the Wimbledon action, and it's a treat for the senses. Nicolas Rouzaud at The Connaught is set to tantalize taste buds with limited-edition creations. The star of the show? A strawberry sandwich, where toasted brioche meets vanilla mascarpone cream and fresh strawberries in a mouthwatering symphony. But wait, there's more! Later in the month, a tennis ball-shaped cake (with flavors like pistachio, vanilla, and strawberry) and a strawberry and basil tart will be making an appearance, adding a playful twist to the traditional Wimbledon menu.
Afternoon Tea, But Make It Chic
Hotel Café Royal is taking the afternoon tea experience to new heights. From late June, guests can indulge in a Wimbledon-inspired afternoon tea, complete with pastries, finger sandwiches, warm scones, and, of course, a tennis court-shaped cake. It's the perfect blend of tradition and innovation, offering a delightful escape in the heart of central London.
Champagne, the Wimbledon Way
No Wimbledon experience is complete without a touch of champagne. Lanson, the tournament's sponsor, has created new cases for two of their iconic cuvées: Le Black Création and Le Rose Création. These champagnes embody the timeless elegance of Wimbledon, offering a sophisticated way to toast the matches and the summer season.
Fashionable Finds
When it comes to fashion, Wimbledon sets the tone for the season. Ralph Lauren, the tournament's official outfit partner, has once again delivered a collection that embodies the event's timeless style. From linen blazers and polo shirts to sophisticated separates in Wimbledon's signature palette, the collection is a must-have for anyone looking to channel the courtside aesthetic. And for those seeking a more playful approach, Loewe's strawberry pouch, designed with Paula's Ibiza, is a conversation starter and a stylish accessory.
Jewelry That's Tennis-Ready
Reis Jewellery has crafted a necklace that's perfect for Wimbledon season. The strawberry necklace, made from 14k solid rose gold, adds a touch of luxury to the tournament's iconic fruit. It's a charming addition to any tennis-inspired summer wardrobe, offering a subtle yet elegant way to embrace the spirit of Wimbledon.
Where to Watch the Action
For those who missed out on Centre Court tickets, Bluebird Chelsea is bringing the excitement to King's Road. With a live screening of the Wimbledon Men's Final, this courtyard terrace offers a front-row view without the front-row price tag. Enjoy a welcome glass of Louis Pommery and a redeemable food and drinks tab, making it the perfect spot to soak up the atmosphere and cheer on the players.
Scent of Wimbledon
No Wimbledon-inspired edit is complete without a fragrance to match. Jo Loves has created 'With Love From London,' a limited-edition scent that captures the city's elegance and sophistication. With notes of magnolia, rose bud, and violet leaf, it evokes the timeless charm of a quintessential British summer, making it the perfect companion for the tennis season.
As Wimbledon 2026 approaches, these experiences and items offer a glimpse into the unique blend of tradition and innovation that defines the event. Whether you're a tennis enthusiast or simply looking for a stylish escape, Wimbledon promises to be a memorable affair, where fashion, food, and festivities come together in perfect harmony.
