The women's cricket scene is facing a crisis of attention and support, with the men's Test binfire sucking up all the oxygen. This issue is particularly evident in the context of the recent women's Test at Lord's, where India's victory was overshadowed by the men's cricket narrative. The author argues that the ECB's mismanagement of the sport's narrative has led to a lack of focus on women's cricket, with the men's team's issues taking center stage.
The article highlights several incidents that illustrate this point, including the timing of Rob Key's comments about England's national embarrassment, Brendon McCullum's casting aspersions on Stokes' mental health, and the timing of Stokes' retirement announcement. These events have all contributed to a narrative that prioritizes men's cricket over women's, despite the significant progress made in the women's game.
The author also discusses the operational aspects of the T20 World Cup, noting the record crowds and ticket sales, but argues that the ECB's senior management has failed to fulfill its side of the bargain. The article concludes by emphasizing the need for a more balanced approach to the sport, with a focus on both men's and women's cricket, and a commitment to promoting the women's game to the level it deserves.